We are Alsea
Our philosophy
Demonstrate a passion for excellence, to achieve even higher goals
We inspire by example and empower our people
We make every moment unique to offer unparalleled experiences
We are stronger when we work as a team
We take care of everything we do because every detail counts
Our purpose is...
We put our heart into everything we do and we give our best
We are inspired by the people, flavors and emotions that unite us. Our culture and values guide us to exceed the expectations of our customers, employees, families and communities, providing them with an extraordinary experience every day.
Units
Figures at the end of 1Q24
Units by brand
Total
Corporate
Sub-franchise
1,464
Total Units
927
537
Mexico
918
500
418
Spain
387
317
70
Colombia
156
107
49
Uruguay
3
3
-
426
Total Units
426
-
Mexico
174
174
-
Argentina
118
118
-
Chile
80
80
-
Spain
54
54
-
77
Total Units
77
-
Mexico
72
72
-
Chile
5
5
-
1,825
Total Units
1,537
288
Mexico
844
844
-
France
252
107
145
Spain
173
149
24
Chile
165
165
-
Argentina
132
132
-
Netherlands
101
24
77
Colombia
71
71
-
Belgium
35
2
33
Portugal
28
24
4
Uruguay
16
16
-
Luxembourg
5
-
5
Paraguay
3
3
-
31
Total Units
31
-
Mexico
28
28
-
Chile
3
3
-
77
Total Units
60
17
Mexico
77
60
17
8
Total Units
8
-
Mexico
8
8
-
237
Total Units
203
34
Mexico
237
203
34
28
Total Units
28
-
Colombia
28
28
-
13
Total Units
13
-
Spain
13
13
-
167
Total Units
116
51
Spain
167
116
51
215
Total Units
101
114
Spain
215
101
114
118
Total Units
82
36
Spain
116
80
36
Portugal
2
2
-
Units by Segment
Total Units
Corporate
Sub-franchise
1,890
Total Units
1,353
537
1,464
927
537
426
426
-
1,825
Total Units
1,537
288
1,825
1,537
288
971
Total Units
719
252
237
203
34
215
101
114
167
116
51
118
82
36
77
77
-
77
60
17
31
31
-
28
28
-
13
13
-
8
8
-
Units by Country
Total Units
Corporate
Sub-franchise
Mexico
Argentina
Colombia
Chile
Uruguay
Paraguay
Belgium
France
Netherlands
Luxembourg
Spain
Portugal
Mexico
2,358
Total Units
1,889
469
918
500
418
844
844
-
237
203
34
174
174
-
77
60
17
72
72
-
28
28
-
8
8
-
Argentina
250
Total Units
-
-
132
-
-
118
-
-
Colombia
255
Total Units
206
49
156
107
49
71
71
-
28
28
-
Chile
253
Total Units
253
-
165
-
-
80
-
-
5
-
-
3
-
-
Uruguay
19
Total Units
19
-
16
16
-
3
3
-
Paraguay
3
Total Units
3
-
3
3
-
Belgium
35
Total Units
2
33
35
2
33
France
252
Total Units
107
145
252
107
145
Netherlands
101
Total Units
24
77
101
24
77
Luxembourg
5
Total Units
-
5
5
-
5
Spain
1,125
Total Units
830
295
387
317
70
215
101
114
173
149
24
167
116
51
116
80
36
54
54
-
13
13
-
Portugal
30
Total Units
26
4
28
24
4
2
2
-
Our history
1990
2000
2010
2020
1990
2000
2010
2020
1990
Our story begins with the opening of our first Domino’s Pizza, and then acquiring the master franchise in Mexico.
1992
We inaugurated the first distribution center in Mexico: Distribuidora e Importadora Alsea (DIA).
1999
We started operations in the financial market with the initial public offering in the Mexican Stock Exchange.
2002
Our story starts with Starbucks thanks to a joint venture to start the brand’s operations in Mexico.
Burger King joins the portfolio in Mexico.
Burger King joins the portfolio in Mexico.
2004
La Fundación Alsea, A.C., begins its operations, committed to social initiatives.
2005
We entered the Full-Service Restaurants segment with the acquisition of Chili's Grill & Bar in Mexico.
2006
We went international by acquiring all Burger King units in Argentina and Chile.
2007
We consolidated our strategic alliance with Starbucks to develop the brand in Argentina and Chile.
2008
We started operations in Colombia by acquiring Domino's Pizza.
2009
P.F. Chang's integrates into our portfolio, starting operations in Mexico.
'00
2011
We signed a contract with P.F. Chang's to operate the brand in Argentina, Chile and Colombia.
2012
We continued our growth with the acquisition of Italianni's in Mexico.
2013
We acquired 100% of the Starbucks’ operation in Mexico, Argentina and Chile.
We signed an agreement to develop and operate Starbucks in Colombia.
We signed an agreement to develop and operate Starbucks in Colombia.
2014
We acquired Vips, diversifying and growing in the market.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
2016
We acquired Archies in Colombia.
2017
We signed an agreement to develop and operate Starbucks in Uruguay.
2018
We arrived in Uruguay with our first Starbucks shop.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
2019
We acquired the rights to operate Starbucks in France.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
'00
2022
Domino's Pizza arrives in Uruguay with its first opening.
2023
Starbucks opens its doors in Paraguay.