We are Alsea
Our philosophy
Demonstrate a passion for excellence, to achieve even higher goals
We inspire by example and empower our people
We make every moment unique to offer unparalleled experiences
We are stronger when we work as a team
We take care of everything we do because every detail counts
Our purpose is...
We put our heart into everything we do and we give our best
We are inspired by the people, flavors and emotions that unite us. Our culture and values guide us to exceed the expectations of our customers, employees, families and communities, providing them with an extraordinary experience every day.
Units
Figures at the end of 4Q23
Units by brand
Total
Corporate
Sub-franchise
1,451
Total Units
919
532
Mexico
906
491
415
Spain
384
317
67
Colombia
158
108
50
Uruguay
3
3
-
425
Total Units
425
-
Mexico
174
174
-
Argentina
118
118
-
Chile
78
78
-
Spain
55
55
-
77
Total Units
77
-
Mexico
72
72
-
Chile
5
5
-
1,792
Total Units
1,507
285
Mexico
830
830
-
France
243
102
141
Spain
170
145
25
Chile
161
161
-
Argentina
132
132
-
Netherlands
101
24
77
Colombia
70
70
-
Belgium
35
2
33
Portugal
26
22
4
Uruguay
16
16
-
Luxembourg
5
-
5
Paraguay
3
3
-
31
Total Units
31
-
Mexico
28
28
-
Chile
3
3
-
76
Total Units
60
16
Mexico
76
60
16
8
Total Units
8
-
Mexico
8
8
-
237
Total Units
203
34
Mexico
237
203
34
29
Total Units
29
-
Colombia
29
29
-
13
Total Units
13
-
Spain
13
13
-
166
Total Units
115
51
Spain
166
115
51
216
Total Units
101
115
Spain
216
101
115
120
Total Units
83
37
Spain
118
81
37
Portugal
2
2
-
Units by Segment
Total Units
Corporate
Sub-franchise
1,876
Total Units
1,344
532
1,451
919
532
425
425
-
1,792
Total Units
1,507
285
1,792
1,507
285
973
Total Units
720
253
237
203
34
216
101
115
166
115
51
120
83
37
77
77
-
76
60
16
31
31
-
29
29
-
13
13
-
8
8
-
Units by Country
Total Units
Corporate
Sub-franchise
Mexico
Argentina
Colombia
Chile
Uruguay
Paraguay
Belgium
France
Netherlands
Luxembourg
Spain
Portugal
Mexico
2,331
Total Units
1,866
465
906
491
415
830
830
-
237
203
34
174
174
-
76
60
16
72
72
-
28
28
-
8
8
-
Argentina
250
Total Units
-
-
132
-
-
118
-
-
Colombia
257
Total Units
207
50
158
108
50
70
70
-
29
29
-
Chile
247
Total Units
247
-
161
-
-
78
-
-
5
-
-
3
-
-
Uruguay
19
Total Units
19
-
16
16
-
3
3
-
Paraguay
3
Total Units
3
-
3
3
-
Belgium
35
Total Units
2
33
35
2
33
France
243
Total Units
102
141
243
102
141
Netherlands
101
Total Units
24
77
101
24
77
Luxembourg
5
Total Units
-
5
5
-
5
Spain
1,122
Total Units
827
295
384
317
67
216
101
115
170
145
25
166
115
51
118
81
37
55
55
-
13
13
-
Portugal
28
Total Units
24
4
26
22
4
2
2
-
Our history
1990
2000
2010
2020
1990
2000
2010
2020
1990
Our story begins with the opening of our first Domino’s Pizza, and then acquiring the master franchise in Mexico.
1992
We inaugurated the first distribution center in Mexico: Distribuidora e Importadora Alsea (DIA).
1999
We started operations in the financial market with the initial public offering in the Mexican Stock Exchange.
2002
Our story starts with Starbucks thanks to a joint venture to start the brand’s operations in Mexico.
Burger King joins the portfolio in Mexico.
Burger King joins the portfolio in Mexico.
2004
La Fundación Alsea, A.C., begins its operations, committed to social initiatives.
2005
We entered the Full-Service Restaurants segment with the acquisition of Chili's Grill & Bar in Mexico.
2006
We went international by acquiring all Burger King units in Argentina and Chile.
2007
We consolidated our strategic alliance with Starbucks to develop the brand in Argentina and Chile.
2008
We started operations in Colombia by acquiring Domino's Pizza.
2009
P.F. Chang's integrates into our portfolio, starting operations in Mexico.
'00
2011
We signed a contract with P.F. Chang's to operate the brand in Argentina, Chile and Colombia.
2012
We continued our growth with the acquisition of Italianni's in Mexico.
2013
We acquired 100% of the Starbucks’ operation in Mexico, Argentina and Chile.
We signed an agreement to develop and operate Starbucks in Colombia.
We signed an agreement to develop and operate Starbucks in Colombia.
2014
We acquired Vips, diversifying and growing in the market.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
2016
We acquired Archies in Colombia.
2017
We signed an agreement to develop and operate Starbucks in Uruguay.
2018
We arrived in Uruguay with our first Starbucks shop.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
2019
We acquired the rights to operate Starbucks in France.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
'00
2022
Domino's Pizza arrives in Uruguay with its first opening.
2023
Starbucks opens its doors in Paraguay.