In 1969 the first VIPS opened in Madrid: An innovative concept, inspired by the trends of international cuisine and today, with 50 years of experience, has more than 100 branches and has become one of the main references of the restaurant industry in Spain.
VIPS faithfully believes in innovation, as a pillar of its strategy, proposing a wide culinary offer for all tastes, highlighting its flagship products such as VIPS Club sandwich, pancakes and smoothies. VIPS is a table where everyone is welcome.